7 Ways to Reduce Commercial Property Vacancies

Philadelphia's commercial real estate market is struggling with high vacancy rates, driven by remote work trends and economic uncertainty. Property owners face falling office values and rising costs, but there are actionable strategies to tackle these challenges:

• Improve Marketing: Use high-quality visuals, virtual tours, and AI-driven ads to attract tenants faster.

  
  

• Flexible Lease Terms: Offer short-term or customizable leases to appeal to modern businesses.

  
  

• Tenant Retention: Engage tenants with better communication, timely maintenance, and loyalty programs.

  
  

• Upgrade Spaces: Modernize properties with tech, energy-efficient systems, and tenant-specific improvements.

  
  

• Leverage Data: Use local market analysis to make informed pricing and amenity decisions.

  
  

• Local Partnerships: Collaborate with organizations and use tax incentives to attract tenants.

  
  

• Professional Brokers: Work with experts to market properties effectively and secure leases.

  
  

Each of these strategies can help fill vacancies, boost tenant satisfaction, and stabilize income in a challenging market.

1. Improve Property Marketing

Marketing plays a key role in minimizing commercial vacancies. With over 80% of buyers and tenants beginning their property search online, landlords sticking to outdated methods risk being overlooked by the majority of potential tenants.

But having a website isn’t enough anymore. Building a strong online presence that draws in qualified prospects and converts them into signed leases is essential. Targeted marketing has been shown to speed up sales by as much as 30%, making it a powerful tool to reduce vacancies.

Effectiveness in Reducing Vacancies

Modern marketing delivers results you can measure. For instance, property listings with high-quality images receive 93% more views, and those featuring virtual tours generate 49% more qualified leads. These enhancements can mean the difference between a property sitting empty for months or generating serious inquiries within weeks.

Understanding how tenants think is also crucial. Nick Romito, Founder of VTS, highlights this shift:

This means your marketing needs to be detailed enough for potential tenants to determine if a property meets their needs before even scheduling a tour. Digital tools make this easier by enabling all decision-makers to evaluate options simultaneously.

AI-driven advertising platforms take this a step further, increasing qualified tours by 30% and expanding tenant advisor reach by 500%. These tools also optimize ad budgets, helping clients save an average of $8,000 per month compared to traditional ad agencies. The cost savings and better outcomes make a compelling case for adopting these technologies.

Cost Implications

Digital marketing not only fills vacancies faster but also delivers a higher return on investment compared to traditional methods. Automated platforms reduce reliance on expensive agency services, while social media advertising can boost engagement by 22%, all while targeting specific audiences more precisely than print or billboard campaigns.

Yes, there are upfront costs for professional photography, virtual tours, and website development. But these assets can be reused across multiple platforms, continuing to generate leads over time, making the initial investment worthwhile.

Impact on Tenant Satisfaction

When your marketing accurately reflects the property, it attracts tenants who know what to expect. This transparency leads to smoother negotiations and often results in longer lease terms. Educated prospects - those who have all the details upfront - are 131% more likely to close a deal. Clear, informative marketing not only fills vacancies but also builds stronger tenant relationships.

Adaptability to Local Market Conditions

Success in property marketing also depends on tailoring efforts to local conditions. A thorough market analysis can help landlords identify the most effective online platforms and real estate publications for reaching the right audience. For example, in Philadelphia’s current market, marketing should highlight property upgrades, modern amenities, and flexible lease options. By understanding local demographics, economic trends, and business needs, landlords can craft messages that resonate with their target audience.

When budgets are tight, regional targeting becomes even more important. Focusing on specific geographic areas and industries most likely to lease your space ensures that every dollar spent on marketing counts. This approach delivers campaigns that connect with the right people.

In today’s competitive market, a data-driven, focused marketing strategy is key to reducing vacancies and staying ahead.

2. Adjust Lease Terms and Flexibility

Sticking to rigid lease structures can turn away tenants who need more adaptable arrangements. In today’s fast-changing business world, offering flexible lease terms has become a smart way to lower vacancies and attract a wider range of tenants. Many modern tenants, especially Gen Z and millennial business owners, prefer flexibility over being locked into long-term commitments. By tailoring lease options to fit different needs, landlords can attract tenants that competitors with stricter policies might miss, creating a more stable and diverse tenant base.

Effectiveness in Reducing Vacancies

One of the main reasons tenants hesitate to sign leases is the fear of being tied down for too long. Flexible lease terms - like month-to-month, three-month, or six-month options - help ease these concerns, particularly for businesses facing uncertainty. These shorter terms also allow landlords to adjust for seasonal demand, ensuring that vacancies align with peak rental periods.

This approach has shown success in tough markets. For instance, in February 2025, office vacancy rates hit 19.7%, rising by 180 basis points compared to the previous year. Real-world examples highlight the benefits of this strategy. A shopping center facing high vacancies introduced a mix of short-term and percentage-based rent leases, attracting a blend of local and national retailers. This not only filled empty spaces but also increased revenue and occupancy rates. Similarly, an office building owner reduced vacancies significantly by offering month-to-month and customizable lease terms, responding to shifting work habits and creating a more dependable tenant base.

Cost Implications

While flexible leases require careful planning, they often lead to better returns compared to the costs of prolonged vacancies. The key is to balance shorter commitments with pricing that accounts for potential turnover costs. Factors like fluctuating revenue, frequent renewals, and additional marketing efforts need to be considered. However, these expenses are typically far lower than the heavy financial losses caused by empty properties. With average lease rates at $33.41 per square foot, even short vacancies can be expensive. Additionally, retaining tenants through flexible options helps landlords avoid costs tied to lost rent, marketing, and property preparation.

Impact on Tenant Satisfaction

Offering flexible lease terms shows tenants that landlords are willing to meet their needs, which strengthens relationships and boosts satisfaction. When tenants feel understood, they’re more likely to renew their leases. Tailored agreements, such as graduated lease terms or customized amenity packages, can further enhance tenant retention. For example, an industrial property owner saw improved retention rates by offering leases that adapted to tenants’ growth needs, leading to a more profitable portfolio. Interestingly, short-term tenants often extend their leases, staying longer than initially planned.

Adaptability to Local Market Conditions

To make flexible lease terms work, landlords should align them with local market trends and tenant demands. In areas with seasonal business activity, landlords can structure leases to end during peak seasons or offer discounts during slower periods. Regularly analyzing the market - keeping an eye on competitors, vacancy rates, and economic shifts - helps ensure lease terms stay competitive. Incorporating tenant feedback and tracking property performance also allows landlords to adjust terms as needed, keeping properties attractive and profitable. By staying in tune with local dynamics, landlords can maintain an edge in competitive markets.

3. Focus on Tenant Engagement and Retention

Building strong relationships with tenants is just as important as marketing and flexible leasing when it comes to keeping vacancies low. Satisfied tenants are more likely to renew their leases and recommend your property to others, turning renters into long-term partners who contribute to a property’s stability and growth.

Effectiveness in Reducing Vacancies

Happy tenants are key to reducing vacancies. Research shows that when a tenant’s overall satisfaction improves by just one point, the likelihood of lease renewal jumps by 8%. Even more telling, 75% to 80% of tenants who say they’re “likely to renew” actually do. Satisfied renters often become advocates, spreading the word about your property and attracting new tenants through positive recommendations.

A great example of tenant engagement in action comes from Griffin Partners in 2025. Kelly Agent, their Senior Vice President of Property Management, introduced a recognition program that rewarded property management teams with perks like cash bonuses, extra time off, and team lunches. These rewards were tied to metrics like tenant satisfaction scores and financial performance, resulting in an impressive 96% tenant response rate.

Cost Implications

Keeping tenants happy isn’t just good for community morale - it’s also a smart financial move. Retaining tenants is five times less expensive than finding new ones. Properties with active tenant loyalty programs report a 27% increase in positive feedback and a 19% boost in tenants’ perception of value. Quick responses to maintenance requests can increase tenant satisfaction by 70%, while regular communication reduces turnover by 60%. Activities like engagement events, incentives, and offering flexible terms make a big difference in retention.

Impact on Tenant Satisfaction

Engaging with tenants on a regular basis builds trust and encourages lease renewals. For example, 70% of tenants say that timely maintenance responses are a key factor in deciding whether to renew their lease. Hosting feedback sessions, offering personalized interactions, and organizing community events create a sense of partnership. This makes tenants feel heard and valued, leading to open communication about their needs and collaborative problem-solving.

These strategies show how tenant engagement can drive satisfaction and retention, laying the groundwork for even more improvements in property management.

Adaptability to Local Market Conditions

Tenant engagement strategies should align with local market trends and tenant expectations. For instance, in markets where 92% of commercial real estate landlords recognize that tenants expect more from their buildings, understanding tenant preferences is crucial. Data shows that 79% of tenants consider green building certifications when making real estate decisions. Additionally, with 80% of office tenants now adopting hybrid work policies, landlords can adapt by offering amenities and services that address changing work habits and space needs. Tailoring engagement efforts to these trends ensures you stay relevant and meet tenant demands effectively.

4. Upgrade and Reposition Vacant Spaces

Empty commercial properties don’t have to remain idle liabilities - they can be transformed into sought-after spaces with the right upgrades and repositioning. By focusing on strategic improvements, landlords can attract quality tenants, justify higher rents, and boost the overall value of their properties.

Effectiveness in Reducing Vacancies

Making targeted upgrades is one of the most effective ways to reduce vacancies. These improvements not only attract tenants but also increase rental income and property value. The secret lies in addressing what tenants are actively seeking.

A great example of this approach is Firestone Builders' project with TrueCare Richmar, a behavioral health facility in San Marcos, CA, in June 2025. The renovation included major updates like rerouting plumbing, structural framing, and installing an HVAC system. Custom features such as sound-insulated walls, dimmable lighting, ADA-compliant restrooms, surveillance cameras, and keycard entry systems were tailored to meet the tenant's exact needs. These changes not only aligned with TrueCare’s brand but also supported its mission.

Cost Implications

While upgrades can attract tenants, they also need to deliver solid financial returns. Aiming for a return on investment (ROI) of 8–10% is a good benchmark. This means balancing the costs of updates - such as interior renovations, technology upgrades, and accessibility improvements - against the potential for higher rental income.

To assess the financial viability of these upgrades, landlords should calculate metrics like Net Operating Income (NOI), cap rate (typically ranging from 3–10%), and cash-on-cash return. Financing options vary, with conventional bank loans requiring a 20–30% down payment. Depending on the project, bridge loans and equity partnerships may also be viable alternatives.

Ultimately, these financial considerations highlight the importance of upgrades that enhance tenant satisfaction while delivering measurable returns.

Impact on Tenant Satisfaction

Upgrades that directly address tenant expectations can significantly improve satisfaction and retention. Clean, well-maintained spaces are fundamental, while energy-efficient features and modern technologies - like enhanced Wi-Fi, smart systems, and adaptable layouts - are increasingly in demand. These updates not only support higher rental rates but also create an environment tenants are eager to stay in.

The success of large repositioning projects highlights this impact. For instance, the renovation of 11 Times Square in New York City revitalized the office tower with upgraded amenities, advanced technology, and a diverse tenant mix. Similarly, the transformation of Battersea Power Station in London created a vibrant destination by blending residential, office, retail, and leisure spaces. These examples show how thoughtful upgrades can meet tenant demands while boosting property appeal.

Adaptability to Local Market Conditions

In 2025, market trends point to strong opportunities for commercial property upgrades. Over 68% of respondents expect improvements in key factors like rental growth, transaction activity, and leasing demand. Specific sectors, such as manufacturing, are seeing a surge in demand as companies focus on supply chain resilience and reshoring initiatives. For example, semiconductor tenants increased leasing activity by 33% after the CHIPS and Science Act, with rents rising by 48% in some areas near manufacturing hubs.

Technology investments are also on the rise, with 81% of respondents planning to focus spending on data and technology in the coming year. The growing adoption of artificial intelligence (AI) is fueling demand for data centers and other digital economy properties. Additionally, trends like co-working spaces for freelancers and startups, as well as mixed-use developments that combine residential and leisure facilities, reflect the shift toward live-work-play environments.

5. Use Data and Local Market Analysis

Pairing marketing efforts with lease flexibility is only part of the equation; leveraging data and analyzing local markets are key to understanding tenant needs and addressing market gaps. These insights often make the difference between a thriving commercial property and one that struggles to attract tenants.

Effectiveness in Reducing Vacancies

Using data to guide decisions has shown to be a powerful tool in cutting vacancy rates. In fact, 92% of commercial real estate landlords acknowledge that tenants expect more from their buildings. Despite this awareness, many landlords still face challenges in pinpointing exactly what tenants want.

To bridge this gap, landlords should collect and analyze data on rental rates, occupancy trends, demographic profiles, and local economic factors. This approach helps identify unmet tenant demands and refine property offerings accordingly.

Tools like machine learning and predictive algorithms are invaluable for tracking tenant behavior and market trends. These technologies not only reveal opportunities early but also allow landlords to adapt their strategies ahead of competitors. While these tools may require an initial investment, the clarity they provide often justifies the cost.

Cost Implications

Investing in data analysis and market research can feel like a significant upfront expense, but it often prevents the more substantial costs of prolonged vacancies or missed rental income. Services like professional market analysis, data subscriptions, and analytical tools typically represent a small fraction of the financial loss caused by empty units.

By focusing on demographic, economic, and regional influences, landlords can avoid costly missteps, such as over-investing in amenities that don’t resonate with local tenants or mispricing their properties. This targeted approach also helps landlords highlight their property’s unique features, potentially commanding higher rents without requiring large capital outlays.

Impact on Tenant Satisfaction

When landlords align property offerings with tenant expectations, satisfaction - and by extension, retention - improves. Tenants often prioritize factors like location, accessibility, and modern amenities. Meeting these preferences not only attracts new tenants but also encourages current ones to stay.

For example, one investor used data analysis to identify missing amenities at an underperforming property. By adding those targeted improvements and launching a focused marketing campaign, the property saw increased interest, reduced vacancies, and higher rental rates.

Adaptability to Local Market Conditions

Local market conditions vary widely, making regional data analysis a necessity. Consider a developer who discovered strong demand among young professionals for eco-friendly living spaces with easy access to public transportation. Acting on these insights, the developer created a green-certified building featuring energy-efficient designs, a rooftop garden, and bike storage, all strategically located near transit hubs and local amenities. The property was fully leased before construction even finished.

This example highlights the value of creating detailed tenant personas and regularly revisiting demand analysis to stay ahead of shifting trends. By monitoring local economic and employment trends, as well as demographic changes, landlords can make timely adjustments to keep vacancy rates low and their properties competitive.

6. Work with Local Organizations and Incentive Programs

Teaming up with local organizations and tapping into government incentive programs can be a game-changer for filling vacant spaces. Beyond just marketing and adjusting lease terms, these collaborations can attract tenants while cutting operational costs. By working together, property owners and local entities create a synergy that traditional marketing alone often can't achieve. This approach complements earlier strategies like customized lease agreements and data-based decisions.

How Incentives Help Reduce Vacancies

Government incentives are particularly effective at lowering space costs, making properties more appealing to potential tenants. State and local economic development programs are designed to draw in businesses, offering benefits like grants, loans, and tax breaks. These programs not only reduce costs but also provide financial stability, increasing the likelihood of tenant retention and better investment returns.

Startups and small businesses often find these incentives especially appealing. Local governments actively encourage entrepreneurship by offering financial support, which creates a steady stream of potential tenants.

Business incubators and accelerators are another valuable resource. These programs, often backed by local governments, provide entrepreneurs with affordable workspaces, mentorship, and networking opportunities. For property owners, partnering with these organizations can secure multiple tenants through a single deal.

Financial Benefits of Incentive Programs

Besides attracting tenants, incentive programs can significantly lower costs for property owners. For example, a 50% tax abatement on a $10 million property can save $150,000 annually. These savings allow landlords to offer competitive rental rates while still maintaining a healthy profit margin.

In Philadelphia, specific programs illustrate these savings clearly. The City of Philadelphia’s Job Creation Tax Credit offers businesses up to $25,000 per job created, which can be applied to the Business Income and Receipts Tax (BIRT). Keystone Innovation Zones, on the other hand, allocate $15 million annually in tax credits to life sciences and tech companies operating in designated areas.

The Philadelphia Industrial Development Corporation (PIDC) also provides accessible funding options. For instance, its Neighborhood Development Loan offers amounts ranging from $50,000 to $500,000 for projects like tenant improvements or property renovations. PIDC’s Tax-Exempt Bond Program, with fees starting at $2,000, provides another cost-effective financing option for larger projects.

Enhancing Tenant Satisfaction

Incentive programs don’t just help landlords - they also make tenants happier. Reduced operational costs, such as those achieved through utility and energy-related incentives, allow tenants to lower their expenses. This financial relief often leads to longer lease commitments and stronger tenant relationships.

Some programs are tailored to specific business needs, boosting satisfaction even further. For example, Philadelphia’s Stormwater Grants Program funds retrofit projects for commercial properties, helping environmentally conscious businesses align their goals with cost savings.

Local governments also promote participating businesses through campaigns and events, increasing visibility and driving traffic to tenant establishments.

Adapting to Local Market Needs

One of the strengths of incentive programs is their flexibility. They can be tailored to specific regional needs, allowing property owners to align their strategies with local market conditions. For example, Michigan offers a Brewers' Tax Credit for small-scale brewers producing fewer than 60,000 barrels annually. In Connecticut, the Research and Development Expenses Tax Credit provides a 6% tax credit on R&D expenses for businesses earning less than $100 million annually.

Here’s a quick look at some targeted programs:

These incentive programs act as partnerships between the community and property owners. When both sides invest in each other’s success, it creates a win-win scenario. Local governments are often open to negotiations, allowing landlords to structure deals that meet current market demands while preparing for future tenant needs.

7. Partner with Professional Brokerage Services like Blueprint Commercial

Adding professional brokerage services to your strategy can make a world of difference in today's competitive real estate market. While property owners can handle many tasks independently, working with experienced brokers brings expertise and resources that go beyond what most owners can manage on their own. Partnering with a brokerage like Blueprint Commercial can help secure quality tenants faster and more efficiently.

Reducing Vacancies with Expert Support

Professional brokers excel at marketing properties, sourcing tenants, and using data-driven insights to fill vacancies quickly. They offer a combination of market knowledge, extensive networks, and sharp negotiation skills to ensure success. A great example of this is Blueprint Commercial in Greater Philadelphia. With over 15 years of experience, they've closed $275 million in transactions, completed 750+ deals, and leased over 10 million square feet of space.

Blueprint Commercial's founders, Maddie Whitehead and Gerry Smith, are lifelong Philadelphia residents with an in-depth understanding of the local market. Their expertise allows them to uncover tenant opportunities that might escape the notice of landlords unfamiliar with the area. They also navigate the nuances of neighborhood-specific leasing factors with ease.

In addition to finding tenants, brokers handle time-consuming tasks like tenant screening, lease administration, and compliance with landlord-tenant laws. They simplify complex real estate terms, making the process easier for property owners.

Understanding the Costs

Broker fees are an investment, but they are structured to align with successful outcomes. Typically, these fees range from 1% to 10%, with most deals under $1 million falling in the 4%–6% range. Importantly, brokers usually don't charge upfront fees unless special marketing initiatives are involved.

While managing vacancies without a broker might seem cost-effective, it often leads to longer vacancy periods, pricing mistakes, and other costly errors. The time and expertise brokers bring to the table often outweigh the expense of their fees.

Enhancing Tenant Relationships

Professional brokers don't just fill vacancies - they help build stronger landlord-tenant relationships. By facilitating clear lease agreements and setting fair terms, they contribute to tenant satisfaction, which can lead to longer leases.

Blueprint Commercial's client-first approach is evident in their work with a wide range of clients, including nonprofits, social service agencies, government entities, and retail and industrial tenants. This flexibility highlights their ability to cater to diverse tenant needs in Philadelphia's commercial market.

Brokers also assist with lease renewals and dispute resolution, ensuring compliance with legal requirements and reducing conflicts that could lead to early lease terminations.

Local Expertise Matters

When it comes to real estate, local knowledge is invaluable. Partnering with a brokerage like Blueprint Commercial ensures a tailored approach to the Greater Philadelphia market. Their personalized strategies include detailed market and location analysis, using advanced tools to identify the best sites based on current trends and demographics.

Blueprint Commercial goes a step further by offering neighborhood guides and resources specifically designed for the Philadelphia market. These efforts help property owners position their spaces effectively to attract the right tenants.

Strategy Comparison Table

Reducing vacancies in commercial properties requires a clear understanding of the pros and cons of different strategies. The table below breaks down the key approaches discussed in this article, making it easier to identify what might work best for your property.

The table outlines the core benefits and challenges of each strategy, supported by additional data. For instance, structured feedback systems can push lease renewals above 85% and occupancy rates to 95%. Flexible lease terms, when combined with other methods, speed up vacancy reduction even further.

Each strategy delivers unique returns. Marketing efforts often yield quicker results, while property upgrades can justify rents about 10% higher than the market average. Brokerage services, though they come with fees, help avoid costly mistakes.

With the national average time on market increasing from 25 days in 2022 to 36 days today, acting decisively is more important than ever. Properties that sit vacant for just two months could lose an estimated $4,390 in rental income.

Meanwhile, smart building technology is on track to grow from $81 billion in 2022 to $329 billion by 2029, offering tenants more tech-friendly spaces. Digital engagement platforms tied to these advancements report monthly active user rates of 80% or more.

Success often comes from blending multiple strategies. For example, pairing enhanced marketing with flexible lease terms can deliver faster results, while property upgrades become even more impactful when promoted by experienced brokers.

Conclusion

Reducing commercial property vacancies in Philadelphia calls for a thoughtful mix of the seven strategies we've discussed. The challenges faced by the city's market demand a comprehensive approach to address the evolving landscape.

Recent data reveals that downtown office buildings in Philadelphia have seen a $1 billion drop in assessed value, with vacancies projected to increase by over one million square feet annually through 2027. These figures highlight the urgency of employing well-rounded solutions to combat declining property values and rising vacancies.

While Philadelphia offers more affordable real estate compared to cities like New York and Washington, D.C., it also contends with some of the highest business taxes in the nation. This reality pushes landlords to work harder to showcase the value of their properties.

On the other hand, the industrial sector stands out as a success story, with vacancy rates as low as 4.1% and rental rates climbing by 7% year-over-year. This stark contrast between property types underscores the importance of tailoring strategies to specific market segments.

To stay competitive, landlords must adapt to market shifts by repurposing office spaces or targeting suburban areas with flexible workspace options. Enhanced marketing efforts play a critical role, especially when competing against the national rental vacancy rate of 7.1%. Additionally, offering flexible lease terms and making strategic property upgrades can help attract and retain tenants.

For landlords looking to navigate Philadelphia's complex market, partnering with experts like Blueprint Commercial can provide invaluable local insight. Their expertise in Greater Philadelphia's real estate dynamics can help avoid costly missteps and maximize the impact of these vacancy reduction strategies.

FAQs

How can local partnerships and government incentives help reduce vacancies in commercial properties?

Local partnerships and government incentive programs can be game-changers when it comes to filling vacant commercial properties. By offering perks like tax credits, grants, or real estate tax abatements, these programs help reduce overhead costs for tenants, making leasing more affordable and appealing. Beyond just filling spaces, these incentives often stimulate business growth, which naturally boosts demand for commercial properties.

Teaming up with local organizations or economic development groups can also make a property stand out. These collaborations often lead to job creation and a more vibrant local economy, which, in turn, attracts businesses to the area. For landlords, tapping into these opportunities can mean securing long-term tenants and keeping occupancy rates steady.

What are the costs and benefits of offering flexible lease terms to reduce commercial property vacancies?

Offering lease terms with more flexibility might come with some initial expenses. These could include administrative changes, possible rent reductions, or added perks to attract tenants. While these costs can slightly impact short-term profits, the bigger picture often shows it's worth it.

For landlords, fewer vacancies mean steady rental income, a boost in property value, and reduced tenant turnover. Together, these elements create stronger financial stability and better long-term gains. In today’s competitive commercial real estate market, being adaptable with lease terms can be a savvy move to keep occupancy rates high and ensure the property remains valuable.

How can professional brokerage services help landlords reduce vacancies and build stronger tenant relationships?

Professional brokerage services are essential for minimizing vacancies and building solid tenant relationships. With their in-depth market knowledge and specialized expertise, brokers use targeted marketing campaigns and broad industry networks to quickly connect landlords with suitable tenants, reducing the time properties sit empty.

Beyond finding tenants, brokers are invaluable during lease negotiations. They work to strike a balance between the landlord's goals and the tenant's needs, creating agreements that benefit both parties. This collaborative process not only boosts tenant satisfaction but also helps foster long-term relationships, leading to higher retention rates and more consistent occupancy.

Brokers also bring strategic insights into market trends, enabling landlords to position their properties more effectively. This ensures properties remain competitive and helps maximize revenue opportunities.